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For me, it’s all about creating reasons for people to come back. Little inside jokes and regular rituals go a long way. What’s made the difference is mixing consistency with personality. If people feel entertained and noticed, they’re way more likely to stick around and actually spend.”

I wouldn’t stress too much about starting exactly on the dot. What matters more is making sure you’re visible during the times when traffic is strongest. I multi-stream (SinParty is one of the platforms I use), and I’ve found that being on during peak hours plus multi-streaming has really...