I think I've said it before but Cam4 spent a long time showing too much favouritism towards certain performers and its cost them dearly. The whole camily thing just made people feel excluded so they either quit Cam4 altogether or set up home on Chaturbate/Live Jasmine etc.
So yes poor management for sure is to blame. Its a shame because 4 years ago it was the best cam site. Now its not even in the top 5.