What is the point of verified models?

[neet]

I mean I don't get the logic. They will never share what they wouldn't give up freely. And the point is to access content that we aren't supposed to be able to access. Do they consent to us sharing their premium content freely? If not, why are they brought here?

 

[borat]

It's free advertising in a large community of horny people that have money to spend. Beats advertising against the other tens of thousands of accounts posting on Reddit or Twitter.

(I also thought it was implied that verified models can control what gets posted from them, but that hasn't been stated anywhere)